\u041e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0437\u0430\u00a01 \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0435\u00a02018\u00a0\u0433. \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u00a01,094\u00a0\u043c\u043b\u0440\u0434 \u0433\u0440\u043d, \u0447\u0442\u043e\u00a0\u043d\u0430\u00a032%\u00a0\u043f\u0440\u0435\u0432\u044b\u0448\u0430\u0435\u0442 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u00a01-\u0433\u043e \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u044f\u00a02017\u00a0\u0433.<\/strong><\/p>\n\u0414\u043e\u043b\u044f \u043f\u0440\u044f\u043c\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0418\u043d\u0410\u0423 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 56,13%.<\/p>\n
\u0414\u043e\u043b\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/strong>, \u00a0\u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0438\u0441\u044c \u0442\u0430\u043a:<\/p>\n\n- \u0411\u0430\u043d\u043d\u0435\u0440\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u2013\u00a042,28%;<\/li>\n
- In-stream video (\u0440\u0435\u043a\u043b\u0430\u043c\u0430\u00a0\u0432\u00a0\u0432\u0438\u0434\u0435\u043e\u043f\u043b\u0435\u0435\u0440\u0435\u00a0pre-roll, mid-roll, post-roll, pause-roll, overlay-\u0440\u0435\u043a\u043b\u0430\u043c\u0430, picture-in-pause) \u2013\u00a034,94%;<\/li>\n
- In-page video (content-roll) \u2013\u00a08,18%;<\/li>\n
- \u0414\u0440\u0443\u0433\u0438\u0435 \u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f (\u0432\u0441\u043f\u043b\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u043e\u043a\u043d\u0430 pop-up \u0438 pop-under, \u0444\u043e\u0440\u043c\u0430\u0442\u044b catfish \u0438 screenglide, \u0441\u0438\u043d\u0445\u0440\u043e\u043d\u043d\u044b\u0435 \u0431\u0430\u043d\u043d\u0435\u0440\u044b, \u0444\u0440\u043e\u043d\u0442\u043b\u0430\u0439\u043d\u044b, \u043f\u043e\u043b\u043d\u043e\u044d\u043a\u0440\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0437\u0432\u0443\u043a\u043e\u0432\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c \u0430\u0443\u0434\u0438\u043e\u043f\u043e\u0442\u043e\u043a\u0435, \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u043e\u0434\u043e\u0431\u043d\u044b\u0435 \u043f\u0440\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f) \u2013\u00a08,71%;<\/li>\n
- \u0421\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u0442\u0432\u043e \u2013\u00a05,89%.<\/li>\n<\/ul>\n
<\/p>\n
\u0414\u043e\u043b\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b\u00a0<\/strong>(\u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432) \u0432 \u0434\u043e\u043b\u044f\u0445 \u043e\u0442 \u043e\u0431\u0449\u0435\u0433\u043e \u043e\u0431\u043e\u0440\u043e\u0442\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438:<\/p>\n\n- \u0414\u043e\u043b\u044f\u00a0 \u0411\u0430\u043d\u043d\u0435\u0440\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u2013\u00a018,2%<\/li>\n
- \u0414\u043e\u043b\u044f In-stream video \u2013\u00a010,1%<\/li>\n
- \u0414\u043e\u043b\u044f\u00a0In-page video (content-roll) \u2013\u00a00,5%<\/li>\n
- \u0414\u043e\u043b\u044f \u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u2013\u00a00,6%<\/li>\n
- \u0414\u043e\u043b\u044f \u0421\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u0442\u0432\u0430 \u2013\u00a00,9%.<\/li>\n<\/ul>\n
<\/p>\n
\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0430\u00a0\u0434\u043e\u043b\u044f Programmatic<\/strong>\u00a0\u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0417\u0430 \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u0435\u043c\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0443 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432 \u0437\u0430\u043a\u0443\u043f\u043a\u0438 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c Programmatic \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438\u00a026,23%, \u0443 \u043f\u043b\u043e\u0449\u0430\u0434\u043e\u043a \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c Programmatic \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438\u00a053,04%.<\/p>\n\u0422\u0430\u043a\u0436\u0435 \u0431\u044b\u043b\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0430\u00a0\u0434\u043e\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0434\u0438\u0430 \u0438 \u043c\u0435\u0441\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u043e\u0432 (FB, Instagram, Twitter, YouTube, Skype, Viber \u0438 \u0434\u0440.).<\/strong>\u00a0\u041e\u043d\u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u0443 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432 25,1%.<\/p>\n\u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f\u00a0\u043e\u0431\u044a\u0435\u043c\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u043f\u0435\u0440\u0435\u043a\u0440\u0435\u0441\u0442\u043d\u043e\u043c\u00a0\u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0430\u043d\u043a\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432, \u0441\u0430\u0439\u0442\u043e\u0432 \u0438 \u0441\u0435\u0439\u043b\u0437-\u0445\u0430\u0443\u0441\u043e\u0432. \u0423\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0430\u043c\u00a0\u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0431\u044b\u043b\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043e \u0437\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0430\u043d\u043a\u0435\u0442\u044b, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 \u043d\u0430 \u0430\u043d\u043e\u043d\u0438\u043c\u043d\u043e\u0439 \u043e\u0441\u043d\u043e\u0432\u0435 \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0438 \u0441\u0443\u043c\u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0445 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u043f\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c \u0441\u0430\u0439\u0442\u0430\u043c, \u0430 \u0441\u0430\u0439\u0442\u044b \u2013 \u0434\u043e\u043b\u044e \u0432 \u0441\u0432\u043e\u0438\u0445 \u043e\u0431\u043e\u0440\u043e\u0442\u0430\u0445 \u0433\u0440\u0443\u043f\u043f\u044b \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0432\u0448\u0438\u0445 \u0430\u043d\u043a\u0435\u0442\u0443. \u0421\u0435\u0439\u043b\u0437-\u0445\u0430\u0443\u0441\u044b \u0438 \u0421\u0435\u0442\u0438 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0443\u044e \u043a\u043e\u043c\u043f\u0435\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0443\u0431\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445.<\/p>\n
\u0412 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 \u043f\u0440\u0438\u043d\u044f\u043b\u0438 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0432\u0435\u0434\u0443\u0449\u0438\u0435 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u043f\u043b\u043e\u0449\u0430\u0434\u043e\u043a, \u0445\u043e\u043b\u0434\u0438\u043d\u0433\u043e\u0432 \u0438 \u0441\u0435\u0439\u043b\u0437-\u0445\u0430\u0443\u0441\u043e\u0432.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0410\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u0423\u043a\u0440\u0430\u0438\u043d\u044b\u00a0(\u0418\u043d\u0410\u0423) \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u043b\u0430 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u044b\u043d\u043a\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b\u00a0\u0437\u0430 1 \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0435\u00a02018\u00a0\u0433\u043e\u0434\u0430. \u041e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0437\u0430\u00a01 \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0435\u00a02018\u00a0\u0433. \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u00a01,094\u00a0\u043c\u043b\u0440\u0434 \u0433\u0440\u043d, \u0447\u0442\u043e\u00a0\u043d\u0430\u00a032%\u00a0\u043f\u0440\u0435\u0432\u044b\u0448\u0430\u0435\u0442 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u00a01-\u0433\u043e \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u044f\u00a02017\u00a0\u0433. \u0414\u043e\u043b\u044f \u043f\u0440\u044f\u043c\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0418\u043d\u0410\u0423 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 56,13%. \u0414\u043e\u043b\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u00a0\u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0438\u0441\u044c \u0442\u0430\u043a: \u0411\u0430\u043d\u043d\u0435\u0440\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u2013\u00a042,28%; In-stream video (\u0440\u0435\u043a\u043b\u0430\u043c\u0430\u00a0\u0432\u00a0\u0432\u0438\u0434\u0435\u043e\u043f\u043b\u0435\u0435\u0440\u0435\u00a0pre-roll, mid-roll, post-roll, pause-roll, overlay-\u0440\u0435\u043a\u043b\u0430\u043c\u0430, picture-in-pause) \u2013\u00a034,94%; In-page […]<\/p>\n","protected":false},"author":1,"featured_media":1676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[34],"class_list":["post-1665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-news","tag-inau","entry"],"yoast_head":"\n
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